Third and Fourth dimension in Google Analytics Custom Reports

Third and Fourth dimension in Google Analytics Custom Reports
Something we’ve been waiting for long is finally here… Something that will increment our possibilities when analysing the data. I am talking about using a third and a fourth dimension in Google Analytics. It’s been released, it’s free and we can definitely use it!! You’re probably finding that in many times breaking down two dimensions is ...

How to Improve Time On Site Metric in Google Analytics 2

How to Improve Time On Site Metric in Google Analytics
In past articles we already covered What is Bounce Rate and why users abandon our site, and How to Fix a High Bounce Rate Metric in websites with just one page. Through this article we’ll explain how the average time on site it’s calculated, in which we’ll see that the last page is never counted within the time on ...

What is Bounce Rate and why users abandon your site

What is Bounce Rate and why users abandon your site
Bounce Rate can be defined as the percentage of users that leave automatically the site after landing on it. They arrive to your website and immediately they change their mind. This can be dependable on different reasons, and I am explaining them all below. Your content doesn’t match with what they are looking for. The ...