Track cliks on specific links with Google Tag Manager 2

Track cliks on specific links with Google Tag Manager
We previously explained how to track links automatically using Google Tag Manager and Google Analytics. And also how to track downloads automatically. In this article we’ll be more specific, we’ll select a link and we’ll track it. That simple. And we’ll explain it for both versions of Google Tag Manager, version 1 and version 2. Selecting a ...

Track Downloads Automatically with Google Analytics and Tag Manager 12

Track Downloads Automatically with Google Analytics and Tag Manager
Through this post I’m explaining how to simply measure automatically documents downloaded on your website. To do this, you must have Google Tag Manager, as we are going to use the feature named as auto event tracking.  1. Create the tag to configure the listener The first thing we need to do is to create ...

How to Improve Time On Site Metric in Google Analytics 2

How to Improve Time On Site Metric in Google Analytics
In past articles we already covered What is Bounce Rate and why users abandon our site, and How to Fix a High Bounce Rate Metric in websites with just one page. Through this article we’ll explain how the average time on site it’s calculated, in which we’ll see that the last page is never counted within the time on ...

Auto Event Tracking de Google Analytics con Tag Manager

Auto Event Tracking de Google Analytics con Tag Manager
Durante el pasado Summit de Google Analytics celebrado en Octubre y al cual tuvimos como asistente a nuestro compañero Borja Gutiérrez, Google presentó muchas novedades que seguro irán apareciendo  e iremos descubriendo durante los próximos meses. La que sin duda ha llamado más la atención de todo el mundo ha sido la inclusión en Google Tag ...

Google Analytics Auto Event Tracking Through Tag Manager

Google Analytics Auto Event Tracking Through Tag Manager
During the last Google Analytics Summit hosted in October, which our member Borja Gutiérrez was able to attend, Google presented many new handy features that surely will appear through the following months. The most commented, and with a big impact from the Google Analytics community, was the inclusion of a new feature to Google Tag Manager. This ...