Track Downloads Automatically with Google Analytics and Tag Manager 12

Track Downloads Automatically with Google Analytics and Tag Manager
Through this post I’m explaining how to simply measure automatically documents downloaded on your website. To do this, you must have Google Tag Manager, as we are going to use the feature named as auto event tracking.  1. Create the tag to configure the listener The first thing we need to do is to create ...

Migrate your Google Analytics account to Universal Analytics

Migrate your Google Analytics account to Universal Analytics
Now we can say this is official, Universal Analytics it’s here!! Read the announcement. What’s Universal Analytics Universal Analytics is the most recent version of Google Analytics. Tested in a beta version for around a year now, Universal Analytics became the official version last Wednesday the 2nd of April. The new version of Google Analytics brings ...

How to Improve Time On Site Metric in Google Analytics 2

How to Improve Time On Site Metric in Google Analytics
In past articles we already covered What is Bounce Rate and why users abandon our site, and How to Fix a High Bounce Rate Metric in websites with just one page. Through this article we’ll explain how the average time on site it’s calculated, in which we’ll see that the last page is never counted within the time on ...

Google Analytics Auto Event Tracking Through Tag Manager

Google Analytics Auto Event Tracking Through Tag Manager
During the last Google Analytics Summit hosted in October, which our member Borja Gutiérrez was able to attend, Google presented many new handy features that surely will appear through the following months. The most commented, and with a big impact from the Google Analytics community, was the inclusion of a new feature to Google Tag Manager. This ...

What is Bounce Rate and why users abandon your site

What is Bounce Rate and why users abandon your site
Bounce Rate can be defined as the percentage of users that leave automatically the site after landing on it. They arrive to your website and immediately they change their mind. This can be dependable on different reasons, and I am explaining them all below. Your content doesn’t match with what they are looking for. The ...