Google Analytics Auto Event Tracking Through Tag Manager

Google Analytics Auto Event Tracking Through Tag Manager
During the last Google Analytics Summit hosted in October, which our member Borja Gutiérrez was able to attend, Google presented many new handy features that surely will appear through the following months. The most commented, and with a big impact from the Google Analytics community, was the inclusion of a new feature to Google Tag Manager. This ...

Trick to solve High Bounce Rate of Google Analytics in a One Page Site 2

Trick to solve High Bounce Rate of Google Analytics in a One Page Site
In a previous article called What is Bounce Rate and why users abandon, we explained what is the Bounce Rate metric and in what cases it is presented. Please have a look at this report if you are not familiarised with this concept before keep reading. How Bounce Rate is calculated in Google Analytics Google Analytics receives information of ...

What is Bounce Rate and why users abandon your site

What is Bounce Rate and why users abandon your site
Bounce Rate can be defined as the percentage of users that leave automatically the site after landing on it. They arrive to your website and immediately they change their mind. This can be dependable on different reasons, and I am explaining them all below. Your content doesn’t match with what they are looking for. The ...

Variables dinámicas en Adobe SiteCatalyst

Muchos de vosotros conocéis Adobe SiteCatalyst, o Adobe Analytics como ahora se le llama. Se trata de una de las herramientas más poderosas para extraer (entre otras cosas) datos de nuestro sitio web y así conocer lo que los usuarios realizan y necesitan. Ya se ha hablado en otras ocasiones de los tipos de variables, ...

10 novedades de Google Universal Analytics

10 novedades de Google Universal Analytics
    Universal Analytics es la nueva metodología de medición que ha sacado recientemente Google (aún en fase beta) y todo indica que pronto se se impondrá como estándar único de recolección de datos de Google Analytics. Aunque en mayor medida será utilizado para extraer estadísticas de entornos online (Web, Apps, etc), también incorpora un ...