Migrate your Google Analytics account to Universal Analytics

Migrate your Google Analytics account to Universal Analytics
Now we can say this is official, Universal Analytics it’s here!! Read the announcement. What’s Universal Analytics Universal Analytics is the most recent version of Google Analytics. Tested in a beta version for around a year now, Universal Analytics became the official version last Wednesday the 2nd of April. The new version of Google Analytics brings ...

How to Improve Time On Site Metric in Google Analytics 2

How to Improve Time On Site Metric in Google Analytics
In past articles we already covered What is Bounce Rate and why users abandon our site, and How to Fix a High Bounce Rate Metric in websites with just one page. Through this article we’ll explain how the average time on site it’s calculated, in which we’ll see that the last page is never counted within the time on ...

Auto Event Tracking With Google Tag Manager – Click Listener 1

Auto Event Tracking With Google Tag Manager - Click Listener
Through this post I will assume that you already know  that Google Tag Manager is formed by macros, rules and tags, and you are familiar using them. I will also assume that you know what are the tags and macros you can utilise for auto event tracking. If you don’t, not to worry. Just read ...

Auto Event Tracking en Google Tag Manager – Click Listener 4

Auto Event Tracking en Google Tag Manager – Click Listener
En este post asumiré que ya tienes conocimientos sobre cómo funciona Google Tag Manager, y también de los tipos de tags y macros que podremos utilizar con auto event tracking. Si no es así date una vuelta por los posts y podrás aprenderlo sencillamente. El tag de auto event tracking llamado Click Listener nos servirá para ...

Auto Event Tracking de Google Analytics con Tag Manager

Auto Event Tracking de Google Analytics con Tag Manager
Durante el pasado Summit de Google Analytics celebrado en Octubre y al cual tuvimos como asistente a nuestro compañero Borja Gutiérrez, Google presentó muchas novedades que seguro irán apareciendo  e iremos descubriendo durante los próximos meses. La que sin duda ha llamado más la atención de todo el mundo ha sido la inclusión en Google Tag ...