Track cliks on specific links with Google Tag Manager 2

Track cliks on specific links with Google Tag Manager
We previously explained how to track links automatically using Google Tag Manager and Google Analytics. And also how to track downloads automatically. In this article we’ll be more specific, we’ll select a link and we’ll track it. That simple. And we’ll explain it for both versions of Google Tag Manager, version 1 and version 2. Selecting a ...

Third and Fourth dimension in Google Analytics Custom Reports

Third and Fourth dimension in Google Analytics Custom Reports
Something we’ve been waiting for long is finally here… Something that will increment our possibilities when analysing the data. I am talking about using a third and a fourth dimension in Google Analytics. It’s been released, it’s free and we can definitely use it!! You’re probably finding that in many times breaking down two dimensions is ...

Track Downloads Automatically with Google Analytics and Tag Manager 12

Track Downloads Automatically with Google Analytics and Tag Manager
Through this post I’m explaining how to simply measure automatically documents downloaded on your website. To do this, you must have Google Tag Manager, as we are going to use the feature named as auto event tracking.  1. Create the tag to configure the listener The first thing we need to do is to create ...

Campañas de Marketing en Adobe Analytics 2

Campañas de Marketing en Adobe Analytics
La idea de este artículo es comentar y valorar las alternativas que tenemos disponibles a la hora de llevar a cabo el seguimiento de campañas de Marketing en Adobe Analytics (herramienta también conocida como Omniture o SiteCatalyst). Opción 1: Variable s.campaign Antes de la aparición del informe de Marketing Channels, si no recuerdo mal a ...